For Spring 2010, Lifetime Clothing presents a collection that is inspired by all the simple pleasures that warm weather brings to West coast living. Whether it’s hanging out with friends on the beach, biking around the city, or going to shows outdoors, every
piece, with its unique balance of material, print or color, defines what it means to spend a summer by the ocean.
Colors throughout the line are built on shades of varying degrees of softness and intensity, from sun-bleached hues of pink and blue to bright yellow tints. Prints for the collection range from classic country motifs like plaids and ginghams to more traditional patterns taken to a new scale like gradient blocks, variegated stripes and offset checks.
Overall, many of the garments from Spring 2010 bring about seaside visions, by playing off the yellow gold of sand dollars, the pink tones of reflected off long weathered shells, the aqua shades of the ocean and grey tints of coastal rocks.
