We look at clothing the way we look at art – each of us with a different set of eyes. Our sense of which items pair well, which colours match and which pieces should be layered or left alone is unique. Like genres in art, different elements of clothing also appeal to different people. Some of us are drawn to a good cut, while others prefer the more abstract qualities of pattern and colour.
Styled is a way for us to share these different interpretations of clothing. It’s a way for us, at Lifetime, to work with friends that don’t necessarily work with us that often. It gives them a chance to take our in-season collection and style and photograph the clothes in a way that makes it their own. It’s always more interesting to see other people’s vision for the clothes and to see how they capture their vision in photographs. We hope you enjoy!
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