The Die Junge campaign came alive on October 27 when JDK and Kenneth Cappello hosted 300 clients and friends for a bash on Wall Street. JDK Associate Creative Director David Covell set the mood in the bar with some creative decorating that reflected the overall campaign look and feel—black-plastic corridors and dividers, smashed mirrors, low lighting, and carved pumpkins.
A rotating cast of DJs kept the crew dancing and Bulldog Gin provided cheap drinks. A rousing good time was had by all. Many in the costumed crowd finally said goodnight at 4:00 a.m.
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